About us

We are here to help publishers increase sales in the US.

We the Content helps Domestic and international children’s books publishers better position their titles and increase their sales within the library, educational and consumer markets in the US.

We listen to our clients’ individual needs and take into account available resources to provide a robust plan of action that matches their business goals and market conditions.

Our Approach

We firmly believe in strategy as a driver of sales and provide a tailored approach to growth, looking at business goals, missed or new opportunities, as well as market trends and conditions.

We the Content's reputation and results are stellar, and we intend on keeping it that way. Our average client stays with us for years, a testament to the value we bring and the personalized care we provide.

A Perfect Ecosystem

We believe that content, sales and marketing need to work as a well-oiled machine, creating a perfect ecosystem for growth. Our services are designed with this in mind.

Our Goal

Our ultimate goal is to meet our clients' specific growth objectives while taking the overwhelm caused by workload, limited resources, lack of direction or complexity of the US market out of the equation.

Founder & Chief Strategist

I founded We the Content to help children’s publishers better position their titles and increase sales across different markets in the US. I noticed that many publishers were lagging behind because little or no attention is placed on demand generation and creating systems for growth, more often than not because they don’t know where to start or they simply cannot keep up with what the task entails.

All of us in the publishing industry have a responsibility towards our readers. This is even more important with children’s books as we can impact a life forever. I take this responsibility seriously and work tirelessly to help my clients position titles that make a difference and resonate with young audiences.

Carolina Schwarz; Founder & Chief Strategist

About Our Work

Carolina has a multidimensional vision of the publishing industry. Her transparent and professional way of working provides a solid foundation. I especially appreciate the way in which she customizes her approach and applies her marketing knowledge to each project. There is a reason she is well-regarded in the industry. We the Content is a reliable and innovation operation with a thoughtful leader.

Astrid Harders, Head of Marketing & Communications at Grupo Planeta US