One of the most common questions that we get has to do with website traffic. More often than not, people approach us to tell us that they built a beautiful website but nobody is visiting it. If you have the same troubling question, read on. So how can you bring qualified leads to your website? […]
How can I bring traffic to my website? Read More »
Have you ever felt that you are running around in circles, extremely busy but not really seeing the marketing results you desire? Regardless of whether you have had your business or job for some time or many years, it is very common to get trapped in the daily grind and feel stuck. Here are some
Five easy tips to ‘unstuck’ your business and grow Read More »
“How can I make clients come directly to me?” We were recently approached by a client in the consulting industry who had had enough of constantly looking for the next contract. In his own words: “I have great clients, but I feel that every time I finish a project, I need to get back into
Are you tired of constantly searching for new clients? Read More »
Does networking actually work? Networking can be a daunting and expensive task. Once you factor in the time it takes to get to and from a networking event plus the time you spend at the event and the actual costs of attending it, you are left with the unquestionable need to evaluate whether it makes
Uggghh. I am done with networking! Read More »
What is an integrated marketing approach? An integrated approach in marketing means that you are looking at various promotional activities and unifying them so that you achieve greater results with your available resources. In order to achieve this, marketers look at the overall business goals and design a number of activities to run concurrent to
Wait…what do marketers mean by an ‘integrated approach’? Read More »
Do your social media efforts need a boost? Do you feel stuck? Here are three action steps to unlock your potential today: 1. Have a point Define your goals from the get-go and align your activities accordingly. Is your goal to increase your newsletter database, drive traffic to your site, increase likes, etc.? Posting for the
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Parallels between a face-to-face intro gone wrong and social media strategy You have probably heard that the way we consume information has changed in the past few years. You probably already know that people do not like being sold to any more, but that you need to start a conversation, build an engaged community, and
Stop selling to me! Read More »
Do any of these three thoughts ever cross your mind? You might want to think again. Your business is at stake. I tried it once. It didn’t work. No promotional strategy will ever work if you try it only once. I would even venture to say that most substantial things in life will
Three Marketing Beliefs You Need to Retire Today Read More »
Your content is your story, what you do, your knowledge base, and the reason why people (clients/customers) should do business with you. Every business has a story and a competitive advantage. However, not everybody knows how to uncover it or knows how to share it with others. Good content that is shared through appropriate channels
Your Content and The One Time When You Shouldn’t Care Read More »
1) Set Your Goals and Your Priorities from the Get Go Think about what your real challenges and opportunities are and focus your resources. What is your market? What has worked for you in the past? What do you really want to achieve? 2) Build Partnerships & Alliances Explore the opportunity of partnering with your
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