Marketing Strategy

Three marketing trends that can make you or break you this year

This is the time of the year when many businesses start implementing their fresh marketing strategies. At We the Content, we have been talking to many business owners and professionals about the challenges they faced in 2014 and their aspirations for the months to come. We have also evaluated the latest industry trends and looked at

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Five easy tips to ‘unstuck’ your business and grow

Have you ever felt that you are running around in circles, extremely busy but not really seeing the marketing results you desire? Regardless of whether you have had your business or job for some time or many years, it is very common to get trapped in the daily grind and feel stuck. Here are some

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Wait…what do marketers mean by an ‘integrated approach’?

What is an integrated marketing approach? An integrated approach in marketing means that you are looking at various promotional activities and unifying them so that you achieve greater results with your available resources. In order to achieve this, marketers look at the overall business goals and design a number of activities to run concurrent to

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