Does networking actually work? Networking can be a daunting and expensive task. Once you factor in the time it takes to get to and from a networking event plus the time you spend at the event and the actual costs of attending it, you are left with the unquestionable need to evaluate whether it makes […]
Uggghh. I am done with networking! Read More »
What is an integrated marketing approach? An integrated approach in marketing means that you are looking at various promotional activities and unifying them so that you achieve greater results with your available resources. In order to achieve this, marketers look at the overall business goals and design a number of activities to run concurrent to
Wait…what do marketers mean by an ‘integrated approach’? Read More »
Parallels between a face-to-face intro gone wrong and social media strategy You have probably heard that the way we consume information has changed in the past few years. You probably already know that people do not like being sold to any more, but that you need to start a conversation, build an engaged community, and
Stop selling to me! Read More »
