Do your social media efforts need a boost? Do you feel stuck?
Here are three action steps to unlock your potential today:
1. Have a point
Define your goals from the get-go and align your activities accordingly. Is your goal to increase your newsletter database, drive traffic to your site, increase likes, etc.? Posting for the sake of posting will render lukewarm results. What is even more, if you do not have a clear strategy or are not following one, you will never be able to gauge whether you are being successful or not.
2. Revisit (or create) your calendar
Look at your social media calendar and make sure you are active across all platforms on a regular basis. You also want to make sure that you are creating quality content that your audience is going to find relevant.
3. Track, analyze and align your content
Visit the insight pages of your platforms. You should be looking at the kinds of posts that your audience engaged with the most and those that weren’t successful. This will be an indication of what resonates with your audience and will help you craft your future messages accordingly so you will be able to reignite your growth.
Incorporate these steps as part of your marketing routine. There is no mystery to success but constant action!