1) Set Your Goals and Your Priorities from the Get Go
Think about what your real challenges and opportunities are and focus your resources. What is your market? What has worked for you in the past? What do you really want to achieve?
2) Build Partnerships & Alliances
Explore the opportunity of partnering with your vendors, building alliances with other professionals you usually work with, or look into new contacts.
3) Network
Come out of your comfort zone, build a new network of alliances or solidify your existing one. Look at this as a double-edge advantage: it might not only get you immediate leads, but it will also help you build a long-term network of contacts for future opportunities.
4) Expose Your Brand and Services
One of the biggest mistakes that people make is to cut down on marketing when trying to grow. Be out there, find those initiatives that make sense for you and do not be afraid to spend invest. Right now, there is a client looking for your services, there is an attendee looking for your networking event; you just need to facilitate the connection.
5) Email Marketing
Set up or grow your email marketing strategy. Email works! If you do it regularly and conscientiously, that is.
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