This is the most wonderful time of the year. Yes, mid-October. Here is why.
This is the perfect time to give a jolt of life to your marketing activities by taking advantage of the upcoming holiday season and start the year with a happy client base. Regardless of what industry you are in, this is a double-whammy! You can always implement some out of the box activities to give a boost to your overall promotions and end the year on a positive note. This is also the best time to analyze your performance for the year that is closing and draw conclusions, which will help you set the stage for what’s ahead.
Holiday marketing ideas to implement now:
– Think discounts and other offers. Offer a discount or another type of incentive for people to retain your service or buy your product this time of the year.
– Implement ‘thank you’ programs for existing clients. Saying thank you to your customers should be part of your regular activities, but it does not hurt to take advantage of the end of the year and thank them with a few extra perks. They will be happy to buy from you and refer business to you.
– Revisit your best-selling products or services and bring them out to the market again. Find a creative way of putting these in front of your audience kindly advising them that this is their last chance to take advantage of it.
– Implement effective social media campaigns. For example, you can run Facebook contests to engage your clients and gain new audiences.
– Revisit your email marketing program. This is the perfect medium to showcase your holiday promotions and convert leads into sales.
A simple but solid marketing campaign will not only put your product or service in front of a new audience but will also help you touch base with your existing clientele. Above all though, be mindful of timing! Procrastination can become your worst enemy so don’t think that you have plenty of time to plan and execute your holiday marketing activities. Do it now!
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